https://www.vanessacarney.com/about daily 0.75 2025-08-12 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/a8180153-7d07-4eae-8fad-4e9327faa218/PXL_20240412_182213754%7E2.jpg Vanessa Carney | About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessacarney.com/home1 daily 1.0 2025-08-25 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/cb9fc58f-a986-4859-970f-4ff61974e763/%231.png Home https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/a634afc8-61f4-4682-9495-5b78708054ec/5.2M.png Home https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/0836e85e-e1d3-4673-8a2c-42490045c8ec/1+annie+.png Home https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/4136371b-60f9-416c-a4c8-02ef5facb58b/12%25.png Home https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/2df18a60-0bcf-49ff-8503-d63ee0404482/25%25.png Home https://www.vanessacarney.com/new-page daily 0.75 2022-04-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/041f5cb9-00b2-4cda-bc13-4b63abee1b3b/Aro+Ha_0387.jpg New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessacarney.com/branding daily 0.75 2026-03-18 https://www.vanessacarney.com/branding/sculpsure monthly 0.5 2022-04-20 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/740ff76c-5ebf-4619-9f19-1231c8979261/SculpSure+Billboard+Mockup_option4_Alyssa.jpg Branding - SculpSure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/abead767-b5bc-4d42-a4ae-5b64362547e1/website.jpg Branding - SculpSure - Web Akin to laser hair removal vs. waxing, “A smarter way to sculpt" positioned SculpSure as no-brainer compared to clunky fat-freezing techniques from the 90s. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/9c694113-eef0-4f71-94f9-8f083e64f8dd/SculpSure_Bus+Shelter_Mockup_ASHLEY.jpg Branding - SculpSure - OOH The “smart” ethos drove a fresh new look and a broad campaign that included OOH and PR. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/9390c94c-e797-42af-900a-880666b6cde4/sculpsure+trio.png Branding - SculpSure - Social After we sold the idea in, Creative Director Deborah Moss and her team at Edelman used my headlines to build out the supporting social campaign across Facebook and Instagram. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/69022cc3-a1bd-4120-a7ab-b1101de7cd87/fb+body+from+years+ago.png Branding - SculpSure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/31ec421c-8aef-4198-8a86-48748c7bb2ff/FB+created+equal.png Branding - SculpSure - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessacarney.com/branding/creatives-for-kitchens monthly 0.5 2022-06-16 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/1649964752007-JU21AKWU855I46FSSVC1/unsplash-image-sQopSb2K0CU.jpg Branding - Creatives for Kitchens - Delivering for restaurants in need I provided branding, website, blog, press release, video, and social media strategy and copy for Creatives for Kitchens, a pandemic-born nonprofit offering pro bono marketing for restaurants affected by COVID-19. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/67d16d3b-ebe1-432b-a4c7-695f621323bc/C4K%2BHome.png Branding - Creatives for Kitchens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessacarney.com/branding/ctcorporation monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/192f6fed-873e-4ce5-93f9-71c2c83e23d5/unsplash-image-dmkmrNptMpw.jpg Branding - CT Corporation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/d0d5f8c3-3f6b-42b1-b17b-2f25d440c531/CT+bowtie+barber.jpg Branding - CT Corporation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessacarney.com/branding/xout monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/218f47f2-32a8-4418-9b26-7c1ce189249f/digitas_xout_box_1a.jpg Branding - X-Out The box was wrapped in irreverent, stream-of-consciousness scribblings, a reflection of the frenetic teen mind. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/cc4f3ec4-d45e-4046-8e2b-3bb658306b83/inside+pack_o.png Branding - X-Out Inside the box was an invitation to end the drama with simple product instructions and access to exclusive content to help kids get the most out of the product. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/955d0bf5-58af-443d-af38-f12cb69a9bc5/XOUT_PosterResized_LowRes_o.jpg Branding - X-Out The brand manifesto was plastered around the client's office and included as part of the onboarding material inside the box. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/63a78687-db5e-483a-90c8-f4c65c286695/Foam-Product.gif Branding - X-Out - The anti-hassle, anti-drama, anti-acne treatment for teens https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/24dd33ee-2ec5-4929-aa4e-dce62bfd8fa9/garbs+image+screenshot.png Branding - X-Out - Make it stand out Guthy Renker told us the only way to guarantee results was to use the product for a full 2 minutes—but what teen is going to sit there that long? So, we built a digital experience called “The Daily Distraction” into the packaging to aid compliance. A QR code led teens to a curated library of irreverent 2-minute videos to keep kids entertained—and not obessing over their acne—while they wash. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/1be9db90-3ed8-424f-a909-8ad15383d263/XOUT_GamestopSKIN_opt_o_o.jpg Branding - X-Out https://www.vanessacarney.com/branding/bringingfire monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/1655395900369-8OFLTXBP9GE4DF9PU6T3/unsplash-image-VL0wZAg9yoI.jpg Branding - Bringing Fire - The business of gaming In addition to consulting on branding and content, I created the voice of Bringing Fire, working closely with its founders to refine messaging and creative as they prepare for the next stage. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/9f28b0a3-7108-4a5b-bb21-5bba13e1e3b8/Bringing+Fire+home+page.jpeg Branding - Bringing Fire https://www.vanessacarney.com/branding/marketvector monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/b55dd5c8-97b8-44f8-83bb-af30cb1f2120/Steven_636_636.jpg https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/5103ffb8-ef35-4f84-a4a9-ef57523c3310/marketvector+about+us.png https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/e897ce54-4b9b-4927-b705-403b07aca07f/fun+designs.png Branding - Market Vector - Tracking the performance of possibility AI for asteroids. Plastic-eating enzymes. Makeup on the Moon. These are examples of what you'll find in a MarketVector index. How do you track innovation as it's being invented? How do you measure the unknown as it’s being discovered? That’s the value proposition of Market Vector’s bespoke financial indexes: the ability to confidently curate and invest in evolving opportunity with exactitude. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/eca8bd0b-8edd-4c68-a15c-5a05b4869e09/brochure+preview.png Branding - Market Vector https://www.vanessacarney.com/campaign daily 0.75 2026-03-18 https://www.vanessacarney.com/campaign/nixieandnimbo monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/30ff2639-af70-4c2a-a06c-c26292658b23/Nixie+Nimbo+Guide.jpg Campaign - Odin - Episode guide After the animation phase, I helped the client create platform copy and an episode guide for parents, with key takeaways and tips they can practice at home. 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LuminAID https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/beb6d979-5f28-4bba-a1ef-52445ea8d53a/luminaid+skyline.jpg Interactive & Experiential - LuminAID https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/ac5d0dd3-5c05-4cbe-ae76-939dac4a950a/luminaid+kids+in+line.png Interactive & Experiential - LuminAID https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/1649890608027-3JBLK2FCBMPJY0T0JNY2/luminaid+machine+nighttime.png Interactive & Experiential - LuminAID - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vanessacarney.com/content-editorial daily 0.75 2026-03-18 https://www.vanessacarney.com/content-editorial/accenture monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/1657517297057-0CTEG10GKUXBCXGP9SMX/broken.jpg Content + Editorial - Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/1705942147615-JIQDMW13IYDCGY990XME/image-asset.jpeg Content + Editorial - 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Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/1705941578625-0C77IUEA0VOWQMR3I45W/Screenshot%2B2024-01-22%2B104845.jpg Content + Editorial - Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/e03463d0-509d-45f8-a75f-9b52a948cc69/skif+2+content+jet+lag.jpg Content + Editorial - Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/46b4c773-0469-4e9a-ae1d-24bd17b956ef/skif+4+shifting+tides+of+loyalty.jpg Content + Editorial - Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/792bc8c9-87d1-4fc2-90ba-204fb0dd5165/Graffiti+2.jpg Content + Editorial - Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/76a619bf-a2e9-47d4-931d-03aa23aafa93/Graffiti+3.jpg Content + Editorial - Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/79bdd65f-b5d9-447a-945e-c2a641423d6d/travel+graffiti.png Content + Editorial - Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/d4c89e40-8ed9-4455-80dd-d3df1bac4f4c/People+in+front+of+other+panels.jpg Content + Editorial - Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/4886222c-8675-47f2-aee9-22e1b0535777/Wide+room+2.jpg Content + Editorial - Accenture https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/281127e0-86b4-44d8-8585-11ba0a0efbe6/Uncharted.png https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/1649958837135-PMPG6ORB6VOMM30JM76V/unsplash-image-VnACB-m22es.jpg Content + Editorial - Accenture - Embark: A podcast about tech, travel & trust I provided the name, site copy, and episode titles and descriptions for a new podcast about change in the travel industry post-COVID 19. https://www.vanessacarney.com/content-editorial/airbnb monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/7bdb2a85-9ab3-4dbe-a9b2-56e629e515f4/Booking+a+trip+correct.png Content + Editorial - Airbnb - A tale of two audiences Airbnb’s Help Center speaks to two primary audiences: hosts and guests. Tailoring articles to the needs and nuances of each was part of the challenge. https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/56cb10e0-f3cc-41e5-903a-c2b990d2275d/Preparing+to+host+correct.png Content + Editorial - Airbnb - Helping hosts feel at home There’s no reason why an article outlining the nitty-gritty aspects of hosting, such as pricing and calendar setup, can’t be warm and inviting. https://www.vanessacarney.com/content-editorial/emtek monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/d3231169-f3f9-4a05-875c-4805803204d2/Emtek+lookbook+site.jpeg Content + Editorial - Emtek - After leading the client through strategic messaging development from stakeholder sessions to script, I provided primary site copy, including the tagline “Make it personal.” https://www.vanessacarney.com/content-editorial/google monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/b97ccff0-b245-49e2-ba5e-fe4a427ff796/Content-Social-LinkedIn-Acquisition-Info_BH_Gamers-42507.jpg Content + Editorial - Think with Google https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/a91553d2-5b1a-454a-88c6-3f075880b6c6/Content-Social-LinkedIn-Acquisition-Info_MD_FrontDoor-42514.jpg Content + Editorial - Think with Google https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/2e63bebe-10b3-450f-809f-c75ebbe77ba1/Content-Social-LinkedIn-Acquisition-Info_BH_FoodTrend-42514.jpg Content + Editorial - Think with Google https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/497a4afb-046e-4822-ba4f-5bc6889b29f5/Content-Social-LinkedIn-Acquisition-Info_MD_Online_Vid-42521.jpg Content + Editorial - Think with Google https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/c63af451-8d91-447d-a24a-ad97a35b1259/Content-Social-LinkedIn-Acquisition-Info_MD_Micro-42507.jpg Content + Editorial - Think with Google https://images.squarespace-cdn.com/content/v1/625476c7500ebf0b92b4d373/34792fb4-46d1-4e62-8247-53e908fbcfda/Content-Social-LinkedIn-Acquisition-Info_BH_Advertising-42521.jpg Content + Editorial - Think with Google https://www.vanessacarney.com/content-editorial/deloitte monthly 0.5 2026-03-02