Emtek

Polishing online presence in a pandemic

Selling custom hardware has always been a hands-on business. So how do you pivot in a pandemic?

Enter the Lookbook—a lightweight digital showcase to help dealers, designers, and customers get up close and personal with new products. What began as an interim solution for a virtual trade show has become an evergreen toolkit the company refreshes each year.

 

Make it personal

After leading the client through strategic messaging development from stakeholder sessions to script, I provided primary site copy, including the tagline “Make it personal.

Previous
Previous

Airbnb

Next
Next

Think with Google