Emtek
Polishing online presence in a pandemic
Selling custom hardware has always been a hands-on business. So how do you pivot in a pandemic?
Enter the Lookbook—a lightweight digital showcase to help dealers, designers, and customers get up close and personal with new products. What began as an interim solution for a virtual trade show has become an evergreen toolkit the company refreshes each year.
Make it personal
After leading the client through strategic messaging development from stakeholder sessions to script, I provided primary site copy, including the tagline “Make it personal.”