The Johnny Card
12% CTR in the first-ever ad campaign for a 75-year-old brand
Maspeth Federal Savings is a community bank in Queens, NYC fighting the perception that it’s “your grandfather’s bank.” How do you get on Gen Z’s radar? Embrace your brand as a New York institution with staying power and prove you have what it takes to win them over.
The card with hustle
Maspeth Federal tapped us to launch a cobranded debit card with St. John’s University Basketball targeting Gen Z. If there’s one thing Gen Z shares with the Johnnies, it’s hustle: They’re twice as likely to start a business than previous generations.
We named the card after the team’s mascot, Johnny Thunderbird, and positioned it as “The card with hustle,” loaded with enough perks and benefits to give Gen Z the financial control they want over their lives. The brand’s first-ever video campaign put big performance points up on the board.
Your city. Your team. Your call.
With three iconic designs and loads of ways to save around NYC and beyond, the Johnny Card lets you call the shots. Each design allows students alumni, and fans to choose the one that fits their vibe, whether it’s the SJU mascot, a nod to the jersey fabric, or The Unisphere, a local landmark (featured in Captain America: The First Avenger).
Billboards running across Queens, NYC.
